Many small and medium-sized businesses outsource their information technology activities to IT professionals or firms. IT for the SMB market has become much more than the management of the network. It includes moving various applications to the cloud for great efficiency and monetary advantages. To that end, contracted IT professionals and firms have become a key influencer of technology decisions in business. It is for these reasons that we are seeing many referrals for Hosted VoIP services originating from recommendations from a business's IT professional.